"Mardon ki market main ek aurat ka kam karna asan nahi"

In a male-dominant market of Hyderabad, 33-year-old Noor-us-Saba has taken the reins of her late father's car spare parts business to shoulder the responsibility of providing for her widowed mother and seven sisters.

With a decade of experience in the pharmaceutical field, having worked for the top 3 companies in the industry, Saba abandoned her position as an assistant manager in a leading multinational company to carry on her father's business.

She aspires to elevate the business to new heights, mirroring the success her father once achieved.