Multan Sultans land in hot water for striking deal with KFC

Pakistan Super League (PSL) franchise Multan Sultans are facing severe backlash on the internet for announcing the renowned fast food joint KFC as its official sponsor.

Taking to X, the Green brigade worte: "Multan Sultans x KFC. Announcing KFC as our sponsor for the #HBLPSL9!"

Following the announcement, the netizens flooded the reply section with their disapproval, saying that joining hands with Israel-based company would promote genocide in Palestine.

However, KFC isn't included on the Boycott, Divestment, Sanctions (BDS) list, which calls for a boycott of Israeli and international companies that are complicit in violations of Palestinian rights.

But, its parent company, Yum Brands, has invested in several Israeli startups. 

Yum Brands owns a variety of food chains globally, including KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, except for China.

Earlier, Pakistanis also called for a boycott of PSL 9 after it announced KFC as its snacks partner.

However, following the backlash PSL management has deleted the announcement post on the microblogging site X.

The genocide being carried out by Israeli forces in Gaza has entered its fifth month with, on average, a child being killed every 10 minutes and almost the entire population of the occupied enclave becoming homeless.

On October 7, news emerged that Hamas had bulldozed the wall that imprisoned Gaza's 2.3 million population. Gaza, surrounded by Israel's apartheid wall, remains isolated from the rest of the world and faces a debilitating siege.

As of now, over 29,000 Palestinians have been killed by Israel in strikes on Gaza.