Cristiano Ronaldo announces first TV show after retirement

Cristiano Ronaldo is venturing into television production with work underway on his first TV series, Day 1s, in a move that expands the footballer’s business interests into scripted entertainment.

The 41-year-old Al Nassr forward announced the start of production in an Instagram post, saying: “Exciting news! Production of my first TV show, Day 1s, has just started. More to come!”

The series will feature actor Damian Lewis, known for his roles in Homeland and Billions, as Stanley Dalton, a prominent football agent central to the story. Former Arsenal and France striker Thierry Henry is also expected to appear, while British rapper Dave is linked to the project.

Day 1s is being developed by UR Marv Studios, the independent production company Ronaldo founded with British filmmaker Matthew Vaughn in 2025 to pursue film and television projects.

Ronaldo will serve as an executive producer and is also expected to make his scripted acting debut. The project adds television to his existing business interests in fashion, hospitality and media.