TikTok’s successful T20 World Cup campaign ends with over a billion views
In Pakistan, TikTok’s successful T20 World Cup campaign came to an end, capturing some of the most iconic moments of the Pakistan cricket team.
Two hashtags were used during this campaign and got more than one billion views on TikTok in just one month.
In this campaign, celebrities and content creators expressed their love for the game in an exciting, fun and engaging way. From sharing highlights of on-field activities to expressing their emotions, the TikTok community in Pakistan enjoyed every ups and downs of the tournament.
The hashtag #CelebrateCricket garnered 238 million views, featuring videos from some of the country’s most popular content creators, including Momin Saqib. Other content creators from across Pakistan also shared their thoughts on the team’s performance in an entertaining way and supported the Pakistan team.
Another hashtag #KhelegaPakistan also crossed the 912.3 million views milestone and the TikTok community enjoyed every moment of the team’s journey to the T20 World Cup, including behind-the-scenes and official content of the Pakistan Cricket Board on TikTok kept the fans connected to the team throughout the tournament.