Squid Game, a nightmarish South Korean series, has become Netflix’s most successful series launch ever, with 111 million viewers since its premiere less than four weeks ago, the Netflix streaming site announced Tuesday.
The unparalleled global viral success depicts a horrific universe in which disadvantaged individuals compete in conventional children’s activities. While the winner might win millions of dollars, losers are killed.
Squid Game has led Netflix rankings in more than 80 countries because of word-of-mouth, particularly on social media.
Netflix tweeted, “Squid Game has officially reached 111 million fans — making it our biggest series launch ever!”
In comparison, the Regency romp Bridgerton premiered to 82 million accounts, according to Netflix’s own statistic, which counts every account that viewed an episode for at least two minutes.
Squid Game’s success adds to South Korea’s growing impact on global culture, following in the footsteps of K-pop band BTS and Oscar-winning film Parasite.
It is also the most recent triumph for Netflix’s efforts to develop more foreign and non-English language films content. French-language Lupin, for example, is the streamer’s third most-watched series launch.
Squid Game is available on Netflix in both dubbed and subtitled versions in a variety of languages, broadening its potential reach.
In February, the world’s most popular streaming platform announced intentions to invest $500 million in South Korean series, dramas, and films this year alone.