LAHORE: The Pakistan Cricket Board (PCB) on Thursday announced to terminate the contract of the Pakistan Super League 2020 international media rights partner following a series of breaches, including matters relating to payments.
Techfront International FZE had secured PSL’s international media rights from 2019-2021, but due to a series of contractual violations, the PCB has terminated the agreement.
PSL Project Executive Shoaib Naveed said: “The partner, despite repeated reminders and discussions, failed to honour its commitment and obligations, leaving the PCB with no other option but to terminate the agreement.
“The termination of the agreement at this stage was also necessary so the PCB had sufficient time to start exploiting other avenues and partners for the future Pakistan Super League events.”
Shoaib Naveed said the PCB was already in discussions with various sub-licensees and relevant broadcasters in the international territories. The process was already underway to ensure a robust media rights strategy for the HBL Pakistan Super League 2021 and onwards, he said.
The PCB reserves its rights in terms of claiming appropriate remedies and damages, and will be taking strictest possible measures to ensure and safeguard the league’s interests as well as its valuable stakeholders, read the statement issued by the board.