Online shopping has witnessed a surge in the demand of a range of products as the coronavirus pandemic confines us inside our homes, reminiscing about the joys of out-and-about shopping.
Shopping has been known, as research suggests, as a means of attaining joy and leveling up one’s mood. This form of self-satisfaction is normally referred to as retail therapy where one feels happy after buying something that they like. In a time of uncertainty and turmoil, online shopping has therefore emerged as a savior.
Since the nation-wide lockdown, people have been searching for ways of at-home entertainment. Board games such as monopoly, scrabble and ludo have been on top of the list for retailers.
As the stress upon cleaning, self-care and good health increases, customers have also turned to ordering cleaning supplies such as sanitizers, laundry goods and house cleaning supplies to a high degree for keeping themselves and their homes unstained.
Digital goods and cleaning supplies witnessed highest rise in demand
An online shopping company displays the rise and demand of multiple products since lockdown was enforced. According to the data, digital goods witnessed the highest increase in purchase, while laundry and cleaning supplies stood second.
Groceries were also ordered excessively as people made sure to stock up on food items. The pandemic has also prompted people to give back to society in however they can in order to help the poorest suffering severely from the lockdown. Charity and donations also saw a rise in online shopping.
Leisure items such as media, music and books were also ordered by most customers. Beauty supplies also made it to the category.
Packaging materials and electronic items witnessed a decrease
In comparison, top decreasing categories included packaging materials having been the least purchased, along with electronic items, home appliances, and clothing items.
A detailed account shows that fruits and vegetables saw an increase 9 times of that before. Orders for hand sanitizers and liquid hand washes increased 18 times of that before lockdown, and the figure of demand is expected to further increase from 20% to 70%.
Protective gear was purchased the most
According to the data, customers are buying protective gear during the time of the pandemic than any other period compared to the rest of the year because of how important these items have become in staying safe from the virus.
Gym equipment and in-door games have also seen a surge in demand as people find ways to remain active and relieved in these tumultuous times.