Nigeria bans white models, voiceover artists from advertisements
The Federal Ministry of Information and Culture of Nigeria announced on Friday that its Advertising Regulatory Council of Nigeria (ARCON) would prohibit the use of foreign models and voice actors in Nigerian media.
The Advertising Regulatory Council of Nigeria announced this plan to promote local talent more. The statement read, “the need to take necessary steps and actions aimed at growing the Nigerian advertising industry”.
According to PricewaterhouseCooper research from 2017 to 2021, Nigeria, the largest economy in Africa, would have the fastest rate of revenue growth in the global entertainment and media industry during the next five years.
The restriction will apply to “any advertisement targeted or displayed in the Nigerian advertising space,” which refers to a market expected to be worth $450 million in 2021.
The statement stated, “Subsequent applications for re-validation for continuous exposure of such material will not be granted,” even though “ongoing campaigns” may continue to run until the end of their current term.