The day after LUMS decided to re-brand as LUMS University, the varsity administration said on Tuesday that it was not changing its name.
The Vice-Chancellor of the university sent another email on Tuesday that his first email on name change was “written in good faith to reflect the reality of our five schools that comprise our university and to encourage to use as a communication strategy the acronym LUMS as a noun, which is how most have come to know us”.
He further said that the email did not intend to change the university’s name. He added that the university’s name will be used as LUMS like before.
LUMS decided to re brand as LUMS University as a part of a recent overhaul and notified the students and staff via email on Monday.
However, this decision did not go well and soon LUMSU was trending on Twitter with many memes.