KFC revealed a new look of its tagline though a YouTube video that blurs out the ‘finger lickin’ part of its tagline with the message “That thing we always say? Ignore it. For now.”

Kentucky Fried Chicken, popularly known as KFC, has suspended the use of its iconic slogan “it’s finger lickin’ good” given that it does not fit best with the ongoing pandemic situation.

Catherine Tan-Gillespie, the company’s global chief marketing officer said, “We find ourselves in a unique situation, having an iconic slogan that doesn’t quite fit in the current environment.”