Justin Bieber launches clean water company “Generosity” at Qatar’s World Cup
Famous singer Justin Bieber launched a clean water company “Generosity” at Qatar’s World Cup that is providing premium alkaline water in refillable fountains across the globe.
The singer with the CEO of Generosity beverages Micah Cravalho has evolved the bottled water brand into a water technology company that offers premium alkaline water in re-fillable fountains all around the world. They showcased 150 water fountains this month at the FIFA World Cup in Qatar.
While talking about this initiative to CNN, Justin Bieber said, “I want the world to have access to the best water. I also want countries to know how to best protect their people. The overuse of plastic is hurting us, we need to be more sustainable”.
Co-founder Cravalho said, “We aspire to be the global leader in water technology, empowering consumers with refillable products as an alternative to single-use packaging”.
During a recent trip to Qatar, Bieber and Cravalho met with Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, the emir’s sister.
Al Mayassa also find this initiative incredible and release a statement, “Having participated in beach clean-up efforts in Qatar for many years, I have witnessed first-hand the effect of pollution on our natural environment. Through initiatives such as those undertaken by Generosity and the Supreme Committee, and projects such as the FIFA World Cup Qatar 2022 Art water bottles, which bring together the global artistic community to advocate for a more sustainable future, we are all encouraged to play our part during the World Cup and beyond”.