Amid financial crisis in Pakistan a lot of people are looking for different options to get their hands dirty to get some extra money to make both ends meet. The most coveted option is earning online. While there are a range of online ways to earn money, there are scams as well. So you have to be vigilant while surfing for any such opportunity.

We would like to share some reliable ways to earn side money on internet. There is no magic bullet that could earn you a manna from heaven. You have to build your business gradually and steadily. You have to find content that is more sought after by viewers. The more views you get the more chances of earning will increase for you. Posting original content on YouTube and your website can earn you sufficient money in dollars.

Talking to BBC Urdu, Digital Strategist and former representative of Google to Pakistan Badar Khushnood said you can earn between 100 US dollars to 1000 dollars for one million views of a video on YouTube or content on a website.

He said you can also earn independently when your content has more traffic. “Advertisers give money to those who have traffic. Now if you understand that what people are fond of and you start posting your content in accordance then you will generate good traffic. When you have traffic, the advertiser will itself approach you. There are different kinds of content including text, video, pictures, infographics and illustrations. Anything that can attract audience and go viral will work for you.”

Badar Khushnood has declared Google AdSense as the super-easy and fastest way of making money through content. “You need to have a digital asset or platform. When people in hundreds or thousands will start visiting your website regularly then you can apply for Google AdSense and you will start getting revenue according to your traffic.

He said there were various tools through which you could get what people were watching such as Google Trends and similar third party tools. “Your path to success gets shortened if you generate content based on scientific research.”

The digital strategist said digitizing your conventional business can multiply your earning.

It is pertinent here to mention that several journalists, cricketers and other celebrities have made their personal channels on YouTube and started earning big bucks. Wasim Akram, Saqlain Mushtaq, Shoaib Akhtar, Ramiz Raja and Rashid Latif all have separate YouTube channels where they present their opinions and analysis on cricket. They have enormous number of views on their videos. Some of the videos have got even 8 million plus views.

According to Independent Urdu, YouTube pays you from one to two dollars for every 1000 views of advertisement, which means that if your video has one million views you will get between 1000 dollars and 2000 dollars (Rs158,800 and Rs317,700).

To add information to your knowledge on how much these cricketers are earning I would like to give only one example here, Ramiz Raja created his channel in January last year and he has got 0.970 million subscribers till now, while over 110 million views hence earned over 0.11 million dollars (about Rs18, 049, 000).

These are the most common ways people are doing work online. Apart from these, there are ample other ways including making your account on Fiverr and doing freelance work, creating blog, providing digital marketing services, building and selling software, starting ecommerce website and selling products, starting online counselling and coaching, graphic designing for local companies, becoming an influencer on social media, becoming associate marketer of Amazon, Ali Baba, big web hosting companies or any other such business which gives you this opportunity, doing data entry or renting or selling clothes or properties online.