The Ministry of Information and Broadcasting has announced on Monday that the government will introduce a policy regarding digital media advertising in Pakistan.
According to reports, Information Minister Shibli Faraz informed Prime Minister Imran Khan about the proposed Digital Media Advertising Policy.
A meeting was held on Monday in which PM aide on digital media Dr Arslan Khalid and Digital Media Wing GM Imran Ghazali were also present.
Digital media industry is growing rapidly with 93 million internet users and over 45 million social media users in Pakistan.
The minister said that there was no mechanism in place for digital media advertisements by the government.
“The country’s digital media industry is rapidly growing and this policy will help improve the economy of Pakistan. It will encourage the corporate sector to adopt digital media as an advertising medium,” Faraz added.
During the meeting, the PM was also briefed on the Digital Media Development Program which, according to the minister, focuses on the development and growth of the digital media industry. He was also briefed on extending digital literacy to grass-root levels.
“The DMDP aims to bridge the gap between students, government and the digital media industry in order to move towards a brighter future in the digital ecosystem,” Dr Khalid remarked.
The work and progress of the Information Ministry was appreciated by the premier after a six-month performance report of the government’s digital media wing was presented to him.