Enablers CEO briefs president on opportunities for Pakistani businessmen in Amazon
ISLAMABAD: Chief Executive Officer and Co-founder of Enablers Saqib Azhar on Wednesday briefed President Dr Arif Alvi on emerging opportunities in the wake of Pakistan’s inclusion in Amazon’s list, at Aiwan-e-Sadr in Islamabad.
The meeting was attended by Chairman NAVTTC, Syed Javed Hassan, senior joint secretary Ministry of Commerce, Aisha Humera Moriani, senior members of various e-commerce associations, representatives of Federal Board of Revenue (FBR) and State Bank of Pakistan, and senior officials of the government.
Saqib Azhar briefed the meeting about the potential of e-commerce and the issues being faced by Amazon and e-commerce sellers.
He said selling on Amazon required WeBOC numbers for successfully carrying out import and export operations. However, securing a WeBOC number was a hassle and time-consuming, so the Government needed to look into the matter and recommend changes on how sellers can get WeBOC numbers easily.
He also suggested the government to give subsidies to the sellers initially.
“Right now it’s quite expensive to ship from Pakistan via Pakistan Post so it has been recommended to facilitation required for Amazon sellers in form of subsidies and timely international deliveries from Pakistan Post for small packets,” he said.
The Enablers CEO said Amazon sellers should get rebate on exports from Pakistan to ecommerce sellers same as B2B exporters.
He also asked the government to initiate the process to bring PayPal in Pakistan.
“Develop own platform like Hyperwallet or initiate process to bring Pakistan into Tier 2 list of countries so Pakistani bank accounts can be accepted directly so we can avoid this low dollar rate charge by Hyperwallet,” he said.
He said after the success with Amazon, the Ministry of Commerce should initiate the process to bring Pakistan in approved countries list for Facebook monetization.
President Dr Arif Alvi said that Pakistan’s inclusion in Amazon sellers list would boost exports of the country as well as generate enormous employment opportunities for the young entrepreneurs.
Underlining the importance of e-commerce, he said that Amazon was an important platform providing opportunities to youth and small and medium enterprises (SMEs) to increase their outreach to international markets.
The president further observed that Pakistan’s inclusion in the Amazon sellers list would greatly help in the diversification of exports and increase Pakistan’s access to international markets.
He emphasised the need to focus on the value-addition of products so that they could have a competitive edge in the global market.
While hailing Pakistan’s enlistment in Amazon’s sellers’ list, the President underscored the need to train young entrepreneurs to make them fully acquainted with the dynamics of e-commerce.