On July 2st, 2021, Asma Nabeel passed away after a tireless battle against cancer. Since the news of Asma’s demise, many colleagues and fans have begun sharing their appreciation for her work and highlighting the great work Asma has formulated in her life.
She was diagnosed with cancer in 2013 and has since battled with severe illness on and off until her death. She was passionate about breast cancer awareness and was a devoted advocate following her experience with struggling and defeating prolonged illness.
Asma was a brilliant all-rounder; she stands recognized as one of the greatest artists in today’s time as she produced the best output in every venture she built in her life. She was an expert in screenwriting, a gifted poet, producer, plus a creative consultant. She was also one of the few writers who centers her work around taboo topics and presents drama that is important and relevant in today’s society.
It is rare to see screenwriters create content that speaks about the people in Pakistan that get very little attention such as intersex people and sex trafficking victims. Thus, Asma Nabeel is applauded for her inclusion of intersex characters emphasizing tolerance and acceptance in society.
Her most popular drama scripts are Khaani, Khuda Bhi Mera Hai, Baandi, Dil Kia Karay, Surkh Chandni, and Maan Jao Na that was also her debut feature film. Her dramas have been relished by many across Pakistan and scored six nominations at the Lux Style Awards in 2019.
She also built a profound name in the advertising industry before her first appearance as a screenwriter. Asma was quite the prominent celebrity in the advertising business, as she was an accomplished worker that had served under various renowned advertising companies.
Her portfolio includes a significant and big collection of clients like Pepsi Co Pakistan, KFC, HBL, National, Arif Habib Group & Unilever, and Nestle.
Asma gained her debut in the Bollywood industry by composing lyrics for a song that starred in the movie; Helicopter Eela, which had Kajol as a leading actress.
Recently,Asma featured in a visual campaign produced by Ali Xeeshan named ‘Pardeh Mein Parwah’, which stresses the prevalence of cancer-related diseases in Pakistan.
Asma’s own production house named Crew Motion Pictures announced the making of a feature movie that centers around the topic of breast cancers on big televisions screens. Asma started her journey from a Master degree in mass communication to a woman who inspires everyone she interacted with before her death and the people who will continue to watch and look at her legendary work left behind.
Her work is the key to knowing her as a person; confident, passionate, empathic, and a woman who is striving to spread messages that will benefit society.
Moreover, Asma was an individual who cared about the world she lived in and used art as a medium to express the unheard voices in Pakistan to the world. She utilized screenwriting, poetry, and videos to spread content that empowers and shares concepts that are positive and allow people to think critically about the society they reside in.
She was a legendary screenwriter, poet, excellent advertising agent, and extraordinary wife and mother. Asma played many roles in her lifetime and accomplished each of them remarkably. She may have left this world, but her creations remain and will continue to enlighten every individual that reads or watches them.