Apple to increase App store prices in Pakistan, other countries
Apple has announced to hike prices for app and in-app purchases on the App Store from next month for a few countries in Europe, Asia and South America, including Pakistan.
According to the foreign news agency “Reuters”, Apple said that the new prices will be applied from October 5, while the renewal subscription will not be increased.
The US tech company changes prices for different regions from time to time, and last year it cut prices for European countries to adjust for currency and taxes, with several apps starting at a minimum price of 1.09 euros. It was reduced to 0.99 euro.
After the recent increase, the minimum starting price will be 1.19 euros.
The report said that inflation, interest rates, and rising energy prices have depreciated the Japanese currency, the yen, the euro, and the currencies of emerging economies.
Apart from Eurozone countries, price increases have been made for Europe’s Sweden, Poland, Asia’s Japan, Malaysia, Pakistan, South Korea, Vietnam and South America’s Chile.
Apple said the price hike in several countries, such as Vietnam, was due to new regulations on collecting taxes from consumers.
Apple, which introduced the latest generation iPhone earlier this month, is developing its services business to reduce its reliance on basic Apple smartphones.
Apple’s revenue from business services has grown rapidly over the past few years but now hovers around $20 billion per quarter, including the App Store.